Privacy Policy
Last updated: 2 June 2026
This policy explains how CheeekyPlay ("we", "us", "our") collects, uses, and protects your personal data when you visit our website. We are committed to complying with the UK General Data Protection Regulation (UK GDPR) and the Privacy and Electronic Communications Regulations (PECR).
1. Who We Are
The data controller for this website is:
- Trading name: CheeekyPlay
- Email: info@cheeekyplay.com
- Website: cheeekyplay.com
- Country: United Kingdom
If you have any questions about how we handle your personal data, please contact us at the email address above.
2. What Data We Collect
We do not require you to register or create an account to use our games. However, when you visit our website, certain data is automatically collected:
- Technical data: your IP address, browser type and version, operating system, device type.
- Usage data: the pages you request, recorded in our standard web-server access logs. As we use no analytics, we do not track time spent on pages, individual clicks, or game sessions.
- Consent preference: a small flag stored in your browser's local storage that records whether you have dismissed the cookie banner, so it does not reappear on every page (see our Cookie Policy for full details).
We do not collect your name, email address, payment information, or any sensitive personal data unless you voluntarily contact us.
3. Why We Collect It and Our Legal Basis
| Purpose | Data used | Legal basis (UK GDPR) |
|---|---|---|
| To make the website work correctly | Technical data, session cookies | Legitimate interests (Article 6(1)(f)) |
| To respond to enquiries you send us | Information you provide | Legitimate interests (Article 6(1)(f)) |
4. Third-Party Services
CheeekyPlay does not use advertising networks, analytics platforms, consent management platforms, or any other third-party tracking services. No data is shared with or processed by third parties beyond what your browser automatically sends to any web server (such as your IP address appearing in server access logs).
5. How Long We Keep Your Data
| Data type | Retention period |
|---|---|
| Server logs (IP address, technical data) | Up to 30 days, then deleted |
| Emails / enquiries you send us | Up to 2 years, then deleted |
6. Your Rights Under UK GDPR
You have the following rights regarding your personal data:
- Right of access — you can ask us for a copy of the personal data we hold about you.
- Right to rectification — you can ask us to correct inaccurate data.
- Right to erasure ("right to be forgotten") — you can ask us to delete your data where there is no compelling reason to continue processing it.
- Right to restriction — you can ask us to pause processing of your data in certain circumstances.
- Right to data portability — you can ask for your data in a structured, machine-readable format.
- Right to object — you can object to processing based on legitimate interests or for direct marketing.
- Right to withdraw consent — where processing is based on consent, you can withdraw at any time by clearing your browser's local storage (see our Cookie Policy for how).
To exercise any of these rights, contact us at info@cheeekyplay.com. We will respond within one calendar month as required by UK GDPR.
7. Cookies
We use cookies and similar technologies on this website. For a full explanation of which cookies we use, why, and how to control them, please read our Cookie Policy.
8. International Data Transfers
CheeekyPlay does not use third-party advertising, analytics, or data-processing services, so your personal data is not shared with or transferred to any third party for processing, whether inside or outside the United Kingdom. The only data handled is the limited technical information your browser automatically sends to our web server, as described above.
9. Children's Privacy
Our games are intended for a general audience. We do not knowingly collect personal data from children under the age of 13. If you believe a child has provided us with personal data, please contact us and we will delete it promptly.
10. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in the law or our practices. The "Last updated" date at the top of this page will always show the most recent version. We recommend reviewing this page periodically.
11. How to Complain
If you are unhappy with how we have handled your personal data, please contact us first so we can try to resolve it.
You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) — the UK's supervisory authority for data protection:
- Website: ico.org.uk/make-a-complaint
- Phone: 0303 123 1113
- Address: Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF
12. EU Online Dispute Resolution and Consumer Redress
If you are a consumer resident in the European Union and we cannot resolve a complaint with you directly, you may refer the matter to an alternative dispute resolution (ADR) body for an out-of-court settlement. The European Commission maintains an official directory of approved national ADR bodies:
The EU Online Dispute Resolution (ODR) platform was permanently closed on 20 July 2025; the Consumer Redress directory linked above is its official successor.